Our 4Fs Philosophy

The 4Fs that Guide Everything We Do Here

Hello, Mom, and welcome to IfNot4Moms.com—your family’s warm, simple, and inspiring corner of the internet. We’re here to support you in raising joyful, confident children and building a strong, connected home.

Everything we create sits on our four foundational pillars, which we call the 4Fs: Family, Faith, Finance, and Fun.

Family

Family is the heart of everything we do. We understand the early mornings, late nights, and the endless list of "little big things" that keep your home running. Our children’s books, stories, blogs, and resources are designed to be a gentle support, helping you build deeper bonds, create meaningful routines, and raise emotionally healthy kids. We offer encouragement and practical ideas to strengthen the connection between every member of your household, no matter what your family structure looks like—blended, single-parent, or large.

Finance

Money management brings peace, stability, and confidence to your home. We are committed to helping families stay financially healthy and growing through our financial advice.  We provide clear, friendly guidance—no complicated talk, no pressure—to help you plan for the future. We guide you step-by-step in protecting your income, preparing for your children's futures, and ensuring long-term security for all parents. Our goal is to help you build a home where financial confidence and peace are a way of life.

Faith

We believe every family carries a light—a set of values, hopes, and an inner strength. At IfNotForMoms, faith is about nurturing that inner strength. Our approach is warm and inclusive. We encourage. We share words that uplift, stories that inspire, and messages that remind you to trust that you’re doing better than you think. For us, faith is holding on to love, patience, integrity, and hope—the values that make a house truly feel like home.

Fun

Family life should be filled with joy, laughter, and unforgettable moments for everyone. Alongside our playful children’s books, we share creative ideas to keep your family’s joy alive, fresh, and exciting. You’ll find simple bonding ideas, unique date-night suggestions for parents, and family adventures that spark new activities all year round.

Lara Folugbemi

Financial Advisor/Team Lead

Our Family Support Team

We are a team guiding families to protect their loved ones and cultivate robust financial growth for generations to come.

Dupe Akinola

Financial Advisor/Team Lead/Founder, Harbeny

Kate Traumi

Team Support

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